LPU Online: MBA in Digital Marketing

  • Recognized by Times Higher Education World University Ranking
  • LPU received the highest Grade A++ with a remarkable score of 3.68
  • Focuses on research and innovation, with a strong emphasis on entrepreneurship and leadership
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About Digital Marketing

An online MBA in digital marketing from LPU Online will help you operate with tools such as SEO, SEM, social media marketing, and content creation. Digital marketing MBA enables you to understand how to target customers, measure campaign success, and build a strong online presence.
Lovely Professional University offers a flexible and entirely online format, and the faculty of experts gives you easy access to work and study. The MBA online course from LPU combines theory and real projects to provide you with exposure to the real world.
Digital Marketing MBA online course allows you to acquire competencies that can be utilised in media, advertising, e-commerce, and marketing companies. LPU Online is the right choice to advance and encourage your career, with a future-oriented MBA digital marketing curriculum as approved by the UGC.
 

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

LPU Online MBA in Digital Marketing is accepted by professional educational organisations. Your degree with such LPU approvals will be credible and trusted in both the marketing and academic industries, enhancing your employability and further studies.
 

Specialisations

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Human Resource Management

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Finance

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Operation Management

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Marketing

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Information Technology

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Data Science

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Business Analytics

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International Business

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Syllabus

  • Financial Reporting, Statements and Analysis
  • Managerial Economics
  • International Business Environment
  • Marketing Management
  • Organisational Behaviour and Human Resource Dynamics

  • Corporate Finance
  • Operations Management and Research
  • Business Analytics
  • Research Methodology
  • Legal Aspects of Business
  • Communication for Leaders

  • Foundation of Digital Marketing
  • Social Media Marketing
  • Search Engine Optimisation
  • Corporate Strategy and Entrepreneurship
  • Generic Elective I
  • Seminar on Summer Training
  • OR
  • 1 Course from the GE basket 1, which is not chosen as a Generic Elective (GE).

  • Online Advertising
  • Web and Social Media Analytics
  • Digital Marketing Strategy
  • Generic Elective II
  • Capstone Project

Sample Certificate

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Ranking

LPU is recognised as a reputable institution for its academic excellence and industry-relevant curriculum, as evident in its MBA online in Digital Marketing course.
  • Graded Under Category 1 by UGC
  • Achieved A++ by NAAC
  • Ranked 27th Among all Indian Universities by NIRF
  • Ranks 3rd in ARIIA
  • Have WURI for Innovation
  • Achieved QS World Rankings
  • Secured SIR

Admission Process

The LPU application process is entirely online. The entire process, from registration to starting your digital marketing MBA online course, is easy and can be completed at home.
Step 1: Online Registration
Visit the official LPU website and apply on-site by creating your account for a minimal fee.
Step 2: Completing an Application Form
Complete the online registration form, make the required payment for the program fee, and submit the necessary documents.
Step 3: Wait for Verification
The university will review your documents. Once your application is verified, you will be notified of your admission.
Step 4: Begin to learn
After the admission, you will be provided with your login information on the LMS, and you will be able to start your online classes.
 

Eligibility Criteria

You have to meet the LPU eligibility requirements to join the Digital Marketing online MBA program. This course will help you prepare by teaching you how to use digital tools and market strategies.
Educational Qualification:
You are required to possess a bachelor's degree in any discipline from a recognised board. Additionally, candidates holding a CS degree from ICSI and a CA or CMA degree from ICAI are also eligible to apply.
Grades:
To pursue the online MBA in Digital Marketing, you must score at least 50% in your past studies.
Work Experience:
No work experience is needed. This program can also be applied to fresh graduates who wish to pursue LPU’s online MBA in Digital Marketing.
 

Examination Pattern

The LPU online MBA in Digital Marketing examination pattern consists of internal tests and term-end examinations, all of which are conducted fully online. Such proctored exams monitor your progress, and they aid effective learning.
Internal Examination (20-30%)
The internal assessment accounts for 20-30% of the total marks. It comprises online quizzes, assignments and project work on the course. All this is done using the university's Learning Management System (LMS) and will help you monitor your progress frequently during the term.
End-Term Examination (70-80%)
The final term examination comprises 70-80% of the total marks. It is conducted once a year and twice a year for semester-based programs. They are online proctor exams. The question paper will include descriptive and analytical questions to determine your total understanding of the topic.
 

Placement Partners

The MBA in Digital Marketing online program offers students a mock interview, professional sessions, and job preparation through LPU Career Services, which helps improve their chances of placement. Lovely Professional University also has strong tie-ups with the world-renowned organisations that enable students to get job roles with high packages.
 

Skill

Lovely Professional Online University guides you to acquire practical market skills that are applied in modern businesses. The MBA online course in digital marketing focuses on the latest digital advertising techniques and tools to enhance your career in advertising.
 
Skills Description
SEO and SEM An MBA in digital marketing educates you on methods to increase site presence through search engine optimisation methods, as well as search engine marketing strategies.
Social Media Marketing The digital marketing online MBA course helps you plan and manage marketing campaigns across various online platforms, including Instagram, Facebook, LinkedIn, and Twitter.
Content Strategy With an online digital marketing MBA, you learn how to develop and use engaging content that can appeal to targeted audiences on digital platforms.
Web Analytics Upon completing this MBA course in digital marketing, you will acquire the capability to analyse and monitor user behaviour online, thereby optimising digital marketing campaigns.
Email & Affiliate Marketing The MBA digital marketing online course teaches how to create email campaigns and collaborate with affiliate partners to increase the number of leads and conversions.

Career Opportunity

LPU Online equips you with the ability to hold leading positions in the digital sector. The MBA degree in digital marketing teaches you how to employ online tools and marketing practices that are very demand in the industry in most companies today.
 
Job Role Responsibilities Annual Average Salary
Digital Marketing Manager The Digital Marketing Manager is responsible for online marketing, conducting campaigns, and contributing to brand visibility on various platforms. INR 7,00,000-12,00,000
SEO Specialist As an SEO specialist, you will enhance website rankings and traffic by utilising keywords and content. INR 4,00,000-8,00,000
Social Media Manager The Social Media Manager will work with brand pages and carry out campaigns on Instagram, Facebook, and LinkedIn. INR 5,00,000-9,00,000
Content Marketing Manager In this role, you contribute to the development and implementation of content marketing strategies that will target the audience. INR 6,00,000-10,00,000
Performance Marketing Analyst The main task of a Performance Marketing Analyst is to monitor and review paid campaigns with maximum ROI on digital ads. INR 6,00,000-11,00,000