About Digital Marketing
Chandigarh Online BBA in Digital Marketing is an innovative undergraduate program, which is designed for the candidates who are looking to build their skills and career in the digital marketing field. The program is flexible and provides freedom of managing the schedule of the students, so that they can manage the studies with their other commitments.
Chandigarh Online BBA in Digital Marketing syllabus includes all the important topics, which are essential to prepare a student to manage digital work. This includes marketing analytics, search engine optimization (SEO), social media strategy, content development, and e-commerce management. The program is delivered in online, which is supported with advanced LMS, making your learning journey interactive by including live and recorded lectures, online quizzes, assignments, live projects, and case studies.
So, if you are looking for an appropriate course to enhance your knowledge without quitting your job or compromise with other commitments, then Chandigarh Online BBA in Digital Marketing is the ideal option for you. This online program will open the gate for multiple career opportunities.
Updated Course Fees for 2025
Approvals
Chandigarh Online BBA in Digital Marketing is valid and approved through various government and educational authorities. This online degree will help you explore multiple career opportunities and higher education options as well in various parts of the world.
Admission Process
Chandigarh Online BBA in Digital Marketing registrations can be easily done with the expert support of
collegesathi. Other than that, you can also follow the following process of
Chandigarh Online BBA admission process:
- Program Selection: The first step to explore the website and find a suitable program for yourself.
- Application Completion: After selecting the online program, the candidate can fill out the application form with their personal, educational, and working details.
- Document Submission: The candidate must also submit documents like ID proof, educational certificates & mark sheets, and working certificates.
- Fee Payment: The next step is to pay the application fee and proceed with the application process.
- Submission & Registration: After submitting the fee, the candidates can proceed to submit the form and register themselves with the university.
Examination Pattern
Chandigarh Online BBA in Digital Marketing exams are conducted to measure the performance and learning of the students throughout the coursework. These examinations are proctored and protected with advanced technology to avoid cheating.
The Internal Assessments cover 30% of the marks, which include assignments, projects, and quizzes to examine the active participation of the learner.
The Term End Examinations cover 70% marks, which includes the term-end papers, which are proctored to avoid any unethical activities.
Placement Partners
Chandigarh Online BBA in Digital Marketing placements, the students can explore multiple career opportunities in the Digital Marketing field in big companies. Chandigarh Online University has strong collaborations with different leading companies, which gives a chance to the deserving candidate to start their career right after graduation.
Skill
Chandigarh Online BBA in Digital Marketing syllabus covers all the advanced topics of the modern industry. This helps you in learning and gaining all the professional skills and expertise in the digital marketing domain. The following are your skills, which you will learn in
Chandigarh Online BBA in Digital Marketing classes:
| Skills |
Description |
| Strategic Digital Marketing Planning |
You will learn to formulate and execute detailed digital marketing plans. This involves market analysis, segmentation, targeting, and positioning (STP) along with the management of digital channels like SEO, SEM, content marketing, and social media. The skill is based on foundation subjects such as Marketing Management, Digital Marketing Basics, and Strategic Management. |
| Data-Driven Marketing & Analytics |
You will learn how to apply tools like Google Analytics, social media analytics, and marketing dashboards to interpret data, track campaign success, and make data-informed decisions. This will help you to make improvements and make decisions for better growth and development. |
| Search Engine Optimization (SEO) & Search Engine Marketing (SEM) |
You will learn the skill of using search engine optimization websites, conducting keyword research, creating backlinks, and handling pay-per-click campaigns through Google Ads. This will help in making the brand visible and successful through digital channels. |
| Social media and Content Marketing |
You will learn to produce engaging, platform-based content and control brand presence across platforms such as Facebook, Instagram, LinkedIn, and YouTube. Students also understand how to plan campaigns, leverage influencer marketing, and use engagement metrics. These include courses like Social Media Marketing, Content Strategy, and Digital Branding. |
| E-Commerce & Mobile Marketing Competency |
The students comprehend the architecture of digital commerce ecosystems and get educated in designing customer journeys, mobile ad campaign management, and user experience optimization on digital shopfronts. Key subjects are E-Commerce Management, Mobile Marketing, and Consumer Behaviour in the Digital Age. |
Career Opportunity
Chandigarh Online BBA in Digital Marketing helps the students to learn and grasp the ability to manage complex situations at the workplace. With these skills, you will become eligible to apply for different job positions. The following are the job positions which are available to you after pursuing
Chandigarh University Online BBA in Digital Marketing:
| >Job Positions |
Responsibilities |
Average Salary per annum |
| Digital Marketing Executive |
A Digital Marketing Executive strategizes and executes marketing campaigns on Google Ads, Facebook, and Instagram. They manage SEO and SEM strategies to increase website traffic and are responsible for content creation like blogs and videos. Employing tools for analytics, they monitor campaign performance and collaborate with designers and writers to enhance the user experience. |
₹3,00,000 - ₹5,00,000 |
| SEO/SEM Analyst |
An SEO/SEM Analyst performs keyword research to maximize website content and enhance search rankings. They operate PPC campaigns via Google Ads and track site performance using instruments such as SEMrush and Google Search Console. Their job entails producing reports that inform marketing choices. |
₹3,50,000 - ₹6,00,000 |
| Social Media Manager |
The Social Media Manager plans and posts content on sites such as Facebook, Instagram, LinkedIn, and X (Twitter). They track social media statistics to gauge success and execute brand awareness campaigns. The manager also engages with followers and collaborates with influencers for increased engagement. |
₹4,00,000 - ₹7,00,000 |
| Content Marketing Executive |
A Content Marketing Executive creates content plans and crafts varied materials like blogs, web pages, and newsletters. They make content SEO compliant and collaborate with design groups to generate corresponding visuals. They monitor the effectiveness of content initiatives to improve. |
₹3,00,000 - ₹5,00,000 |
| E-commerce Marketing Associate |
The E-commerce Marketing Associate maintains product listings on platforms such as Amazon or Shopify and executes sales campaigns. They execute email marketing campaigns for customer behavior such as cart abandonment and optimize user data to enhance sales. This position collaborates with other teams to ensure effective product operations. |
₹3,00,000 - ₹5,50,000 |
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