Dr. D.Y. Patil Vidyapeeth University Pune Digital Marketing

About Course Digital Marketing

This Certificate Programme in Digital Marketing provided by Dr. DY Patil Vidyapeeth, Pune (DPU-COL) is a six-month programme and was developed as a dynamic and industry-oriented programme to enable students to gain the necessary skills in the digital marketing field. Companies are now increasingly moving to online platforms, hence, there has been a sudden surge in demand for suitably qualified digital marketers in vast career opportunities. The course covers all the modern methodologies as well as the subjects that can equip the students with all the professional knowledge to handle the online business and approach the maximum number of students.
 
The sectors covered by the curriculum include SEO, SEM, social media marketing, content strategy, email marketing, web analytics, and mobile marketing. This means students will be equipped to develop some truly great digital campaigns and optimize their online presence. The course is highly recommended for students, working professionals, entrepreneurs, and practically anyone looking to improve their digital skills. The delivery system will be through the convenient online platform of DPU-COL, which offers flexibility, expert mentorship, and up-to-date content in tune with the latest happenings in the industry.
 
Whether you want to kick-start or accelerate your career, make a shift into the digital segment, or simply take your business online, this certificate program provides you with the foundational elements to succeed in a digital age.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Digital Marketing	Click here to view the fee details

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Approvals

• UGC
• AICTE
• NIRF
• NAAC A++
• CIQA
• ISO
• AIU
• ASSOCHAM
• WES

AICTE

AIU

ISO

NAAC

QS

UGC

Wes

Ranking

• Dr. D.Y. Patil University is ranked 565th in India and 9523rd globally in 2024.
• NAAC A+ Accredited
• Global Collaborations with professional bodies, including ACCA
• Top-ranked by QS World Rankings 
• Ranked #46 by NIRF Rankings

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Eligibility Criteria

The interested candidates must have a Bachelor's Degree/ Graduate in any Discipline from a Recognized University. Diploma holders are also eligible to pursue this certificate.

Digital Marketing Syllabus

Semester 1 40 Credits

Subjects	Credits
Microeconomics	4
Marketing Management	4
Accounting for managers	4
Management Principles and Organizational Behaviour	4
Communication Skills	4
Introduction to Digital Marketing	4
Search Engine Optimization	4
Integrated Marketing Communication	4
Social Media Marketing	4
Emerging Trends in Information Technology	4

Skills

The curriculum is made by keeping all the industry demands in mind, which helps the students in learning various modern technologies as well as methodologies. The professional skills that are available to the students are mentioned as follows:
 

Skills	Description
Strategic Digital Campaign Planning	Train students to plan, design, implement, and manage large-scale digital marketing campaigns targeted to specific target buyer persons. The course covers consumer psychology, digital touchpoints, content strategy, and optimal budget.
Cross-Platform Performance Marketing	Learn to manage ads across various platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and YouTube. They understand analyzing and synchronizing metrics to performance for maximum ROI, through hands-on lab sessions as well as guided analysis assignments.
SEO-Integrated Content Architecture	Learn SEO with content design and UX. Students acquire the ability to organize and set up content in websites and blogs that create highly ranking search engines while improving user experience. This mix of technical SEO, semantic keyword planning, and content flow mapping is core to the program.
Marketing Automation and CRM Integration	Learners are introduced to the tool and workflow associated with marketing automation, including email drip campaigns, lead nurturing, or behaviour-based segmentation. It also includes CRM integration (HubSpot and Zoho).
Digital Brand Storytelling through Analytics	Modules include Google Analytics, heatmaps, and analysis of customer journeys, teach students to align storytelling with behavioural insights, thus resulting in data-driven campaigns that link emotionally with target audiences.

Examination Pattern

Dr. D.Y.Patil Vidyapeeth University, Pune Online Examination System

Student Information Guide

Dr. D.Y. Patil's online examination system offers online students the flexibility of giving examinations at designated centers or a preferred location of their choice through online proctoring.

Exams for all online programs at D.Y. Patil's University are proctored online using cutting-edge technology. Internal and external examinations are part of the exam pattern. Internal (assignments) weightage is 30%, whereas external (end-of-term examinations) weightage is 70%.
 

Proctoring (at your preferred location): In online proctoring, students need to give their exam at their preferred location, provided the following:
 

Online Examination Process

• Report 15 minutes prior to your scheduled slot at your designated examination center
• Check your PC and request that the center coordinator provide you with the assigned access key.
• Login and enter your access key to start the exam.
• The examination will start and stop as per the scheduled slot on your admission card.
• If candidate is delayed by 15 or more minutes after the commencement of examination, he/she will not be allowed to take the examination.

Examination Scheme

question paper will be divided into three parts in the following format:

• Part A:  (Multiple Choice Questions) - 40 x 1 Marks = 40 Marks
• Part B: (Descriptive) - Answer any 3 (out of 4) 3 x 10 Marks = 30 Marks

• Section

  Marks

• Part-A

  40 Marks

• Part-B

  30 Marks

 

• Total marks allotted : 70 Marks
• Time allotted : 120 minutes
• No extra time beyond the time specified for the chosen slot for late comers

Financial Aid

EMIs are available. 
Different Loan Partners 

Note: EMI options are available for all programs*, talk to collegesathi experts now for more details.

Career Opportunities

The skills prepare the students to handle the complex responsibilities of digital marketing more effectively. The career opportunities that are available for the students are briefly discussed as:
 

Job Positions	Responsibilities	Average Salary per annum
Performance Marketing Analyst	A Performance Marketing Analyst runs performance-based advertising campaigns on Google Ads, Facebook Ads, and affiliate networks. Accompanying the campaign's management tools for the optimization of conversion and ROI through analytics and A/B testing, working with creative teams ensures that ads meet marketing goals.	₹4,50,000 – ₹7,00,000
Content Marketing and Outreach Specialist	Creates and publishes engaging content for blogs, social media, and newsletters. Works on influencer partnerships and sets the content schedule. Helps in monitoring performance to better influence SEO and audience engagement.	₹3,50,000 – ₹6,00,000
Digital Branding Strategist	The digital brand identity is conceived under brand-oriented concepts. Brand strategies are developed through analysis of audiences and competitors. The designer will work to ensure that the general visual identity is adhered to across all social media and ads.	₹5,00,000 – ₹8,00,000
SEO & Web Analytics Specialist	Audit the SEO and optimize a website using Google Analytics, SEMrush, etc. These specialists position the relevant and useful keywords to improve visibility on the online platforms. Along with this they are responsible for tracking web traffic and reporting findings and creating suitable content strategies.	₹3,50,000 – ₹6,50,000
E-commerce Digital Marketing Coordinator	Managing online store marketing across platforms such as Amazon and Shopify. Optimization of product pages and customer funnels. Conversion and engagement improvements through reviews, retargeting, and CRM.	₹3,00,000 – ₹5,50,000

Placement Partners

• 300+ Hiring Partners across 
• 3X increased chances of getting selected in top companies with Industry projects
• 50%  average salary hike   

Airtel

American Express

AU Bank

Bajaj FINSERV

Byjus

Cognizant

HDFC Bank

ITC

Kotak Mahindra Bank

Admission Process

Step 1- Go to the official website.

Step 2- Click on Apply Now. 

Step 3- First, fill in your basic personal and academic details.

Step 4- Now upload all the necessary documents.

Step 5- Submit this application form and pay the application fee.

Frequently Asked Questions?

Who is eligible for the Digital Marketing Certificate Programme?

Any individual who has obtained a bachelor’s degree or a diploma certificate from a credible institution can be entitled to participate. This program is intended for the students, the working professionals, those intending to be entrepreneurs, and above all, people interested in upgrading their digital marketing skills.
 

What is the duration of this programme?

The programme extends for six months. It provides flexible online learning within a schedule that allows learners to manage their time with other commitments.
 

Is the programme recognized or accredited?

Yes, it is a certificate programme of Dr. DY Patil Vidyapeeth, Pune (DPU-COL), and a well-known institution. The certificate conferred on course completion adds to the credibility of the learner in the job market.
 

Does the course contain any practical or hands-on features?

Yes, this course has projects for simulations, real-life instances, hands-on lab sessions, and platform-specific ad management training (Google Ads, Meta, LinkedIn, etc.), ensuring practical exposure.
 

What tools and platforms would students be trained on?

Students will learn to use tools like Google Ads, Google Analytics, SEMrush, HubSpot, Zoho CRM, and different social media ad platforms. Such applications are very useful to the students on how they can handle digital marketing for a business.
 

How would a learner access the programme?

The entire course is delivered online, using the DPU-COL platform, which provides flexibility, allowing the learner to access content from any location or at any time. It consists of video lectures, discussion forums, mentor support, and downloadable materials.
 

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