About
Approvals
Ranking
Other Courses
Eligibility Criteria
Sample Certificate
Skill
Specialisations
Examination Pattern
Career Opportunity
Hiring Partners
Admission Open 2025
FAQ
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About Marketing Management

The NMIMS Online BBA in Marketing Management is an excellent option for students seeking to build a career in marketing. The program at NMIMS CDOE is India's leading choice for online and distance education learning.
This BBA online program will give you a strong base in marketing concepts, strategies and tools. The BBA in Marketing Management from NMIMS online focuses on discussing consumer behaviour, digital marketing, branding, and research methods. The NMIMS online program is ideal for working professionals or students with busy schedules.
The marketing management BBA course focuses on case studies, real-world learning, utilising resources and industry experts to enhance your practical knowledge. Completing this BBA online program can prepare you for a role in advertising, sales, brand management, or other marketing opportunities.

Updated Course Fees for 2025

Course	Per Semester	Total Fees	One Time Fees
Marketing Management

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Approvals

The Online BBA in Marketing Management offered by NMIMS CDOE is designed to allow students to understand the aspects of marketing with the advantages of online learning. With a focus on quality, this program is accredited by:

DEB

NAAC

NIRF

UGC

Specialisations

Finance Management

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Business Analytics

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Ranking

The NMIMS Online BBA in Marketing Management is supported by some of the best rankings and awards. Some of the awards and rankings that NMIMS has received include:

NIRF ranked 21st for institutions under the management category.
NAAC awarded an A+ grade for excellent teaching methods.
DNA Indus Learning Survey ranked 5th in distance learning.
UGC recognised as a Category 1 University for top-quality academics
Entrepreneur India Education Innovation Awards 2022 - "Best University Online Degree".
World Education Congress 2021 - "Excellence in Online Education".

Admission Process

Registering for an Online BBA in Marketing Management from NMIMS is quick and easy. Just follow the steps given below:

Register Online

Go to the NMIMS website and carefully complete the registration form with accurate details.

Upload Documents

You will need to upload clear copies of your ID proof, educational documents, and a recent passport-size photo.

Pay Program Fees

You can pay your fees online or send a Demand Draft to "SVKM's NMIMS" in Mumbai. Make sure to keep the payment receipt safe.

Confirm Registration

Once your documents are verified, you will receive a unique student number. This number will provide you with access to the study material, the online learning portal, and all the university's services.

Eligibility Criteria

To join the academic program of the NMIMS Online BBA in marketing management, you need to fulfil the following academic criteria:
Educational Qualification:
High School certifications, involving students who have passed 10+2, are eligible for admission. This could be in any discipline, but from a recognised board.
Grades:
The minimum percentage required for this program is 50% in 10+2. However, candidates from SC/ST/OBC/PwD categories can apply with a minimum of 45%.
Work Experience:
No specific work experience is required for an online BBA in marketing management at NMIMS.

Examination Pattern

The Online BBA in Marketing Management has been designed with a simple and student-friendly exam pattern. The 2-hour NMIMS CDOE exams include MCQs, subjective questions, and case studies. A minimum of 40% is required to pass. Exams are AI-proctored, plagiarism-checked, and conducted via the NMIMS LMS portal.
Your assessment will be assessed in two ways:
1. Internal Assessment (30%):
You will undertake assessments such as online quizzes, case studies, projects, and online discussions. These will help you study the subject matter and stay engaged with your learning.
2. End-term Examinations (70%):
End-term examinations are held twice yearly, in May–June and November–December. These assessments determine your overall understanding of the subject.

Placement Partners

The NMIMS Online BBA in Marketing Management program provides strong placement support to help you connect with companies that are well known for hiring similar candidates. NMIMS offers you placement opportunities with the following industry-leading organisations:

Accenture

Amazon

Bajaj FINSERV

Dell

IBM

Infosys

MicroSoft

Reliance

Tata Power

Wipro

Skill

A BBA online program helps you to build relevant skills to boost your career from the comfort of your home. An online marketing management BBA equips you with the skills to excel in the marketing world. Some of these include:

Skills	Description
Marketing Strategy	An online BBA in marketing management allows you to learn how to plan and run marketing campaigns effectively.
Communication Skills	A BBA program in marketing management from NMIMS can help you improve your speaking, writing, and presenting ideas clearly and confidently.
Digital Marketing	An online BBA in marketing can help you understand online tools like social media, SEO, and email marketing.
Customer Understanding	With the BBA program in marketing management, you can learn how to study customer needs and behaviour to create better products.
Problem-Solving	An online BBA in marketing management enables you to develop the ability to find innovative solutions to marketing and business issues.

Career Opportunity

The field of marketing management offers you a wide range of well-paying career opportunities and job roles. A BBA online course in marketing management can help you gain skills to pursue careers such as:

Job Role	Description	Annual Average Salary
Assistant Marketing Manager	An assistant marketing manager helps plan and manage marketing campaigns and supports the marketing team.	INR 4,00,000-6,00,000
Sales Executive	As a sales executive, you will have to promote and sell products or services to customers and meet sales targets.	INR 2,50,000-4,00,000
Digital Marketing Executive	In the job role of digital marketing executive, you will handle online marketing tasks like social media, email, and website promotions.	INR 3,00,000-5,00,000
Market Research Analyst	As a market research analyst, you will be responsible for studying market trends and customer data to help businesses make smart decisions.	INR 4,00,000-6,00,000
Brand Executive	At the position of brand executive in an organisation, you will work on building and managing a brand’s image and customer loyalty.	INR 3,50,000-5,50,000

NMIMS Online BBA in Marketing Management

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