Shoolini University: Online BBA in Digital Marketing

  • Pay after placement facility.
  • Career support through interview preparation and career sessions
  • Wide range of specializations for working professionals
Download Prospectus
img imgAdd to compare
Overall Ratings :
/of 5
Peripheral Rating (Out of 5)
Average Ratings
3.7
Filled StarFilled StarFilled StarFilled StarEmpty Star
Digital Infrastructure
3.9
Filled StarFilled StarFilled StarFilled StarEmpty Star
Curriculum
3.5
Filled StarFilled StarFilled StarEmpty StarEmpty Star
Value For Money
3.5
Filled StarFilled StarFilled StarEmpty StarEmpty Star
1732278676-slider-image.png

img #73

About Digital Marketing

The Shoolini University Online BBA in Digital Marketing is prepared for students who wish to establish careers within the rapidly expanding digital space. The digital marketing BBA program combines marketing principles with contemporary online tools, making it easier for students to understand both technology and business.

Through this online BBA program in digital marketing, the students learn topics such as social media marketing, SEO, content creation, and digital advertising. The online courses at Shoolini are made to be flexible, allowing full-time students and working professionals to study at their convenience.

Shoolini University focuses on hands-on learning through real-life examples and case studies. This enables students to build skills that are immediately applicable in the job environment. With industry-specific training, the graduates of the BBA online course in digital marketing are equipped for jobs in marketing agencies, e-commerce, brand management, and other digital business domains.

Updated Course Fees for 2025

Course Per Semester Total Fees One Time Fees
Digital Marketing

Approvals

Shoolini University Online is endorsed by reputable statutory organisations. Its online degree in BBA in Digital Marketing is recognised in India and respected by employers. These endorsements guarantee that your credential holds value and add worth to your professional life in the digital marketing sector.

Specialisations

1758804731-course-image.webp
University Logo
Direct Selling Management

Book Your Seat Now

Read More
1758804744-course-image.webp
University Logo
Marketing Management

Book Your Seat Now

Read More
1758804755-course-image.webp
University Logo
Computer Science

Book Your Seat Now

Read More
1758804767-course-image.webp
University Logo
Human Resource Management

Book Your Seat Now

Read More
1758804779-course-image.webp
University Logo
Finance

Book Your Seat Now

Read More

Syllabus

  • Functional English-1
  • Principles of Management
  • Entrepreneurship
  • Creativity Decoded
  • Fundamentals of Journalism
  • Digital and Technological Solutions

  • Marketing Management
  • Functional English-2
  • Human Resource Management
  • Consumer Behavior
  • Saying it with Presentations
  • Journalism in India - Historical Perspective

  • Acing the Interviews through AI
  • Financial Accounting
  • Marketing Research
  • Principles of Economics
  • Critical Thinking and Problem Solving
  • New Media

  • Business Statistics
  • Business Law
  • Financial Management
  • Organisational Behaviour
  • Advertising
  • Effective Negotiations

  • Taxation
  • Sales Management
  • Cost Accounting
  • Specialization Elective
  • Basics of Micro Finance
  • Research Methodology

  • Banking and Investment
  • Specialisation Elective I
  • Specialisation Elective II
  • Specialisation Elective III
  • Advanced Micro Finance
  • Stock Market and Investment

Sample Certificate

1756886119-course-certificate.png

Ranking

  • Rated 'A+' by NAAC.
  • The university has been ranked among the top 200 universities in the world, as published by Times Higher Education Impact Rankings 2024.
  • Achieved 2nd rank in India by THE World University Rankings 2024.
  • Achieved 70th rank by the NIRF.
  • QS World University Rankings 2025 ranked it as the 14th top university globally.

Admission Process

Joining the BBA in Digital Marketing at Shoolini Online University is easy and completely online. It takes just four easy steps, and the entire process can be completed from home.

  1. Go to the official website

Go to Shoolini Online website, search for courses, and select the one that aligns with your area of interest.

  1. Fill in the application form

Fill in the online application form carefully and accurately using your personal and academic information so that the admission process can proceed.

  1. Upload Documents & Fee

Upload your necessary academic documents and proof of ID, and then pay the application fee online through secure and easy modes.

  1. Admission Confirmation

After verification, you will receive an admission confirmation, along with your login user ID and password, allowing you to access your dashboard and begin your online classes.

Eligibility Criteria

Educational Qualification:

To be eligible for the Online BBA at Shoolini, you must pass 10+2 from a recognised board of education.

Grades:

Shoolini Online University requires a minimum of 40% marks in your last qualifying examination.

Work Experience:

No Work Experience is required to apply for the Online BBA course from Shoolini University.

Examination Pattern

The Online BBA in Digital Marketing at Shoolini University follows a fair and transparent evaluation process through fully online, proctored exams. Students are assessed through internal and external tests, allowing them to monitor their progress and improve their understanding of key digital marketing concepts.

Internal Examination (30%)

The Continuous Evaluation System involves internal evaluations through learning aspects such as assignments, quizzes, and other academic work distributed throughout the semester.

External Examination (70%)

Proctored external exams are held at the end of every semester. These examinations test your overall comprehension of the course material.

Placement Partners

The students pursuing the Online BBA in Digital Marketing at Shoolini University get specialised placement assistance to get ready for strong career prospects. The students get an opportunity to connect with recruiters and view available job positions in the desired areas of digital marketing.

Skill

Students of Shoolini University's online BBA in Digital Marketing gain relevant technical and creative skills. These skills prepare them for campaign management, understanding analytics, and developing successful marketing campaigns in the online domain.

Skills

Description

Social Media Marketing

The online BBA in Digital Marketing program equips students to strategize and coordinate brand presence on prominent social media platforms.

Search Engine Optimisation (SEO)

With the BBA in Digital Marketing, students are taught SEO methods for enhancing website rankings and visibility.

Content Creation & Strategy

Shoolini University's online Digital Marketing course educates on developing content that engages and holds audiences.

Digital Analytics

Students in the BBA in Digital Marketing are equipped with skills to read online metrics and optimise campaigns for enhanced performance.

Online Advertising

The Shoolini University BBA in Digital Marketing prepares students to create, execute, and measure paid advertisement campaigns on the internet.

Career Opportunity

A BBA in Digital Marketing can lead to a variety of roles within the field of online marketing. Students can work in agencies, firms, or open their own businesses.

Job Role

Responsibilities

Annual Average Salary

Social Media Manager

A social media manager plans, develops, and schedules compelling content across multiple social media sites.

INR 4,00,000-6,00,000

SEO Specialist

An SEO expert delivers better website rankings, traffic, and online exposure through the optimisation of search.

INR 3,00,000-5,00,000

Content Strategist

As a content strategy professional, you will create content strategies that meet brand objectives and target audience engagement.

INR 4,00,000-6,00,000

Digital Marketing Executive

A digital marketing executive is responsible for managing campaigns, reporting performance, and maintaining a successful online brand promotion.

INR 3,00,000-5,00,000

PPC Campaign Manager

A PPC campaign manager coordinates paid advertisement campaigns, analyses results, and optimises advertisements for the best return on investment.

INR 4,00,000-7,00,000